So you can do it either way, is the real story. You can stick with the name and people generally love that, or you can put a number at the end which denotes the generation or whatever. [..] The new iPad was not a shocking new way of naming from an Apple point of view. It goes back to what weve actually done the most. So it probably was talked about in a way that seemed more like a shocking change than it really was.
a WordPress rating system